Overview
This page will guide you through how to successfully complete a Frozen Coolers Collection.
Directory:
Objective
For this visit, you will be taking photos for all coolers where Frozen Items are present. You need to follow the instructions carefully so your visit can be approved.
Many of the photos you submit will be stitched together. This means the photos must have a certain amount of overlap. The correct amount of overlap is about 1-3 products. Here's a link to a full explanation. In order to have the best outcome, please watch this short video, and follow our best practices outlined here.
This visit will take approximately 25 minutes to complete, so please make sure your battery is charged.
Capturing Bunker Coolers
Bunker Coolers are the most difficult coolers to capture. Photos have to be taken from above the cooler facing straight down, and still need to have the necessary overlap.
Use a NEW section for each side of the bunker cooler.
What to Capture
For this collection, you will be taking pictures of coolers that contain frozen meat and frozen breakfast food. Please remember to capture the shelves even when empty.
You will be taking pictures of all Frozen products, which include:
- Frozen Bread & Rolls
- Frozen Breakfasts (Pancakes, Waffles, Croissants, etc.)
- Frozen Cooked Meals
- Frozen Desserts
- Frozen Juice
- Frozen Package Meats (chicken, pork, beef, etc.)
- Frozen Package Seafood (Fish, Shellfish, Shrimps, etc)
- Frozen Pizzas
- Frozen Prepared Meats (Meatballs, Burgers/Patties, Buffalo Wings, etc)
- Frozen Snacks & Appetizers (Pizza Rolls, burritos, Spring rolls, etc)
- Frozen Value add protein (Nuggets, Cutlets, etc.)
- Frozen Vegetables & Fruits.
NOTE:
Both organic and non-organic products count
Frozen Bread & Rolls
Frozen Breakfasts
Frozen Cooked Meals
Frozen Desserts
Frozen Juice
Frozen Packaged Meat
Frozen Packaged Seafood (fish, shellfish, shrimps)
Frozen Pizzas
Frozen Prepared Meats
- Frozen Meatballs
- Frozen Burger/Patties
- Frozen Ingredient Meats
- Frozen Pulled Meats
- Frozen Entree Meats
Frozen Snacks & Appetizers
Frozen Value Add Protein
- Chicken with breading (tenders, cutlets, Any'tizer brand)
Frozen Vegetables & Fruits
What Not to Capture
The following items should not be included in this visit.
Ice (Primary & Secondary Locations):
Beverage Coolers (Front of store)
Beer or Wine Coolers (Primary & Secondary Locations)
Fresh Vegetables (Produce Section
Fresh Cut Fruits (Produce Section)
Bread or Cakes (Bakery Section)
Deli Section
Meat/Seafood behind the Butcher counter
Endcap Coolers
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