How do I know this is the Bunker Location?

A bunker is usually a low, open refrigerated display that shoppers can grab products from while walking by. Unlike the main home location, a bunker is often placed in the middle of an aisle, at the end of a section, or in a high traffic area to attract attention.

Look for these clues:

• The product is in a separate refrigerated display, not in the main cooler doors
• Shoppers can see and grab products from the top or front of the display
• It is often used as a secondary placement to encourage additional purchases
• The display may contain Dally alongside other refrigerated snack products

TIP: If a shopper walking through the department would think, "Oh, here's a separate refrigerated display," you're probably looking at the bunker. If it is inside the regular refrigerated shelf set, you're probably looking at the home location. 

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