When working on a reset, or any retail services gig offered by Survey.com, you'll come across words that you may be unfamiliar with. This glossary defines the most commonly used retail jargon words:
The glossary is in alphabetical order...with one exception: The Planogram. That's because it's the most important part of the reset.
The Planogram, or POG, is basically a "shelf map". It's a picture or layout plan describing where merchandise is to be placed on the fixtures. Some are graphic-based, and others are in spreadsheet format (often a mixture of both).
A POG shows:
- The overall store layout
- The details on the placement of every product in the store
- The aisle and shelf each product should be located
- The number of facings allocated for each SKU
Why is the POG so important for resets? Because the purpose of a reset is to change the store from one POG to a new one.
Other Common Retail Terms:
Adjacency:
The layout of the store that shows how each planogram or rack is set next to each other.
Backroom:
Stockroom or receiving area where reserve product is stored.
Back tag:
A printed card used to hang from a peg hook showing that a product is out of stock, the number of facings, SKU and description.
Base:
The bottom flat part of each gondola section.
Category:
Refers to the section in the store; for example Hardware, School Supplies, Cosmetics, etc.
Cut In:
When a new product is introduced, the manufacturer usually likes to “cut-in” the new product into the existing planogram via a revision or update.
Display:
An entire gondola side, counter, category set complete with product and point of purchase materials.
Divider:
Used along with fencing to separate product on the shelves.
End Cap:
A 3 or 4 foot section located at the end of a gondola used to merchandise seasonal, temporary or promotional product.
Facing:
The number of times a product is merchandised on the shelf or peg hook. Some better selling products have more than one facing.
Fast Back Hook:
A two prong hook that attaches into the pegboard. Some are designed as two part pegs for easy removal.
Fixture:
A display furnishing to hold merchandise.
Fixture Accessory:
Shelves, Peg Hooks, etc.
Front Runner:
Plastic strips that attach to the pegs to hold the labels.
Gondola:
A type of free-standing shelving unit where products are merchandised.
IRC:
Abbreviation for “Instant Redeemable Coupon” or “Instant Rebate Coupon”
J Hook:
A hook so called because of its “J” shape. Placed on a shelf used to merchandise impulse products
Label:
Contains price information for the consumer. Labels are placed in the shelf channels to the left of the product or on the front runners for pegged items.
Mapping:
The process of determining locations and adjacencies of departments and merchandise inside a store.
Peg Board:
The backing on many fixtures where hooks are inserted to display product.
Peg Hook:
Metal or plastic hooks that fit into the pegboard to hold product.
Planogram / POG:
A schematic drawing of fixtures that illustrate product placement. Picture or layout plan describing where merchandise is to be placed on the fixtures. Also known as a POG.
Profile:
The height of the gondola. Also, the amount of distance from one shelf to another shelf.
Riser:
Shelves above the shoppable portion of a gondola.
Schematic:
Line-art drawing of the planogram, showing how many shelves or peg hooks to use.
Shelf Channel:
The indented front of the shelf where labels or plastic label strip holders are placed.
Shelf Label:
The indented front of the shelf where labels or plastic label strip holders are placed.
SKU:
Abbreviation for “Stock Keeping Unit”. Some SKU’s have more than one facing. Each SKU is associated with a different product on a planogram (POG) and is a number assigned by the retailer to keep track of the type, color and size of a product.
UPC:
Standard for encoding a set of lines and spaces that can be scanned and interpreted into numbers to identify a product. A sequence of numbers and bar code on the back of each product. Also called a barcode.
Wing Display:
A display that flanks an end cap.
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