Confirm you're looking at the Impulse sections - Tap here

Impulse Zone Coolers are NOT the ones at the checkout lanes, those were already captured in Section 2 

Look for the coolers placed where shoppers naturally pass through:

• Front of store / entrance area
• Endcaps on main aisles
• Middle of the store in high-traffic spots

If the cooler is tucked away, near prepared foods, the deli, or along the back wall, skip it here!

That goes in the next section (Other Coolers)

Quick Rule of thumb

Would a shopper walking in and grabbing something quickly see it? If YES --> Impulse Zone.

If it ouw of the way? if YES --> Other Coolers