How do I measure the length of the shelf?? - Tap here

Look at only one brand at a time (Coke, Pepsi, Canada Dry)

Find where that brand starts and ends on the shelf

Measure just that section — not the whole shelf

Think of it like this: “How much space does THIS brand take up?”

Even if brands are mixed on the same shelf, only count the brand you’re answering for

Simple Example

• Shelf has: Coke + Pepsi mixed together and you are answering for Coke →  Only measure the part where Coke products are

Make sure to record in Feet