Look at only one brand at a time (Coke, Pepsi, Canada Dry)
Find where that brand starts and ends on the shelf
Measure just that section — not the whole shelf
Think of it like this: “How much space does THIS brand take up?”
Even if brands are mixed on the same shelf, only count the brand you’re answering for
Simple Example
- Shelf has: Coke + Pepsi mixed together and you are answering for Coke → Only measure the part where Coke products are
Make sure to record in Feet
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