Stop Guessing Fixtures -Tap Before Selecting or taking photos of FEM

First: Do NOT guess.
 

What Is a Fixture?

A fixture is a specific piece of equipment, not a promotion and not a price sign.

❌ A “2 for $1” sign does NOT mean it’s the correct rack
❌ Any rack is NOT automatically a FEM
✅ The size, shape, and location matter

FEM (Front End Merchandiser)

What it is:
A small rack near the checkout lanes, usually close to the registers.

What to look for:

• Located at the front of the store

• Near checkout lanes or the queue

• Holds snack-size items

• May have different signs — location matters more than signage

Common mistake:
❌ Marking any rack as FEM
✅ FEM = front of store, checkout area