You're looking for the Holiday Placement, not the Main Tru Fru section - Click here

You’re looking for the Holiday placement, not the main Tru Fru section.

Target puts the Holiday Tru Fru in the Seasonal Aisle, usually located at the back of the candy aisle.

Look here:

• Seasonal/Holiday aisle (NOT the main warm shelf)

• Bottom 1–2 shelves

• Typically 3 Tru Fru SKUs grouped together

• Mixed in with other holiday candy brands

Quick check:

**If you’re in an aisle with holiday chocolates, gifting candy, or seasonal bags, you’re in the right spot**
If you're only seeing the regular candy aisle — you’re in the wrong place.
EXAMPLE PHOTO: