You’ll be taking measurements in feet and inches, but here’s what matters most: only measure the Frito-Lay space, not the entire section if other brands are mixed in.
Start by taking a photo of the full aisle, so we can see the complete layout. Then:
Measure the total aisle width (in feet).
Measure the Frito-Lay portion of that width, where Frito-Lay is the majority on the shelves.
Measure the height of the set in inches.
Keep it simple:
Width = feet
Height = inches
Only count where Frito-Lay is the main brand.
If you’re unsure, look for the Frito-Lay logo on the bags, that confirms you’re measuring the right space.
Photo example:

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