How do I know which brands to count for Frito?

You’ll only capture the brands that are merchandised on the shelves — not the hanging bags.

Start by looking at the shelves and noting the brand names printed on the front of the bags. If you’re unsure whether a bag belongs to Frito-Lay, flip it around — the Frito-Lay logo on the back will confirm it.

If it’s hanging on a peg or clip strip, skip it. We only count what’s physically sitting on the shelf.

Think of it like this:
👉 If it’s on the shelf and has a Frito-Lay logo, it counts.
👉 If it’s hanging or from another company, it doesn’t.

Image examples:

How to know which bag belongs to Frito Lay?

Need more help? Go to Chat with Steve in the main menu of your app → Type “in-store support” → Follow prompts to get live help.