It’s very important to place and photograph the Tru Fru Frozen Endcap, not the regular frozen aisle doors. Please use the guide below to be sure you’re in the right location.
✅ Correct Location – Endcap Freezer Door
The Frozen Food Endcap is usually located at the end of the frozen aisle.
It is a dedicated freezer door just for Tru Fru products.
This is the location you must photograph and work from for this project.
🔎 Tips to Double-Check
Walk to the end of the frozen aisle — the endcap freezer will face across the main aisle, not along the row.
Look for signage or a freezer door dedicated only to Tru Fru.
If you’re unsure, compare the freezer layout to these photos.
❌ Incorrect Location – Regular Frozen Aisle
The main frozen aisle doors are not the correct location for this survey.
Do not take photos or place materials here.
Even if Tru Fru products are stocked in the main aisle, that is not the target for this project.
(Insert photo: Regular frozen aisle doors with products mixed in)
Final Reminder:
Do not continue until you are at the Frozen Endcap Door with Tru Fru products. If you cannot find it, Take Photos of all Frozen End-Caps to show there is no TruFru in any of them. Document clearly.
Need more help? Go to Chat with Steve in the main menu of your app → Type “in-store support” → Follow prompts to get live help.
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