Do I count Facings by SKU or by Brand?

Main brand (the client’s brand): Count by SKU Using the shelf tag

• Find the price tag/SKU

• Start at that tag and count only the facings above the tag, moving to the RIGHT until the next tag/label

• Do NOT count any units sitting to the left of the tag, that's spill over, even if its the same product. We want to count only the facings at the tag and to the right until the next tag as that is the space purchased for client product. 

Competitor brands: Count by BRAND - All facings together

• Add up every facing for that brand on the shelf, no need to focus on the flavors or SKUs. 
  
  Here is an example photo, where the Competitor brand "Costa" has a total of 8 facings and "rio has 2 facings
   
  
  **EXAMPLE PHOTO ONLY **

Do NOT split competitors by flavor or SKU. With competitors, you’re capturing how much total shelf space they own.

Still need Live chat help?? 
💬 Need help before submitting? Go to Chat with Steve → “instore support” → Tap options for a live rep.