Overview

This page will guide you through how to successfully complete a Liquor Display Photo Collection.

Please note that for this assignment we will sometimes require both Shelf & Display pictures and at other times we will require pictures of Displays only. Please refer back to the project instructions in your app to verify the type of visit you will be completing. 

Directory:

• Objective
• Locating & Capturing Products
  • Separate Entrances
  • Lockboxes
• What to Capture
  • Display Reminder

Objective

For this visit, you will be taking photos for all displays where liquor is present. Please note that some stores may have a separate entrance to the liquor section. You need to follow the instructions carefully so your visit can be approved.

Many of the photos you submit will be stitched together. This means the photos must have a certain amount of overlap. The correct amount of overlap is about 1-3 products. Here's a link to a full explanation. In order to have the best outcome, please watch this short video, and follow our best practices outlined here. 

This visit will take approximately 30 minutes to complete, so please make sure your battery is charged. 

Locating & Capturing Products

Separate Entrances

For some retailers, the Liquor Section may be separated from the main building that sells groceries. Please remember to check if there is a separate entrance for the Liquor Section before starting the visit.

Example of a main (grocery) entrance:

Example of a liquor store entrance:

Lockboxes

For this assignment you will also be looking for lockboxes (that do not contain beer or wine) if they are part of a shelf. A Lock Box is a locked cabinet where some liquor (usually higher end) is kept. We only want pictures of lockboxes if they are part of a shelf. Do not take pictures of a lockbox if they are part of a display. 

Below are examples of lockboxes that are found in an aisle:

What to Capture

In this visit, you will take pictures of all displays containing liquor. Please do not take pictures of beer and wine displays. Displays include any liquor displays outside the main aisles, including:

• Endcap displays
• Stacks of cases (Floor displays)
• Branded shippers / one case bin displays
• Rack displays
• Barrel displays
• Any additional displays you might find

See below for examples of each type of display.

Endcap displays: 

Stacks of cases (floor displays):

Branded shippers / one case displays:

Rack displays:

Example 1 - All four pictures below should be submitted as one rack display

Example 2

Example 3 

Barrel displays:

Display Reminder

Some displays will be grouped together. If displays are touching or are very close together, please count those as the same display. For example, the three pictures below should be submitted as one display:

If there is an endcap display that has two floor stacks touching it, it should be photographed as one display, like the image below: